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stefani gavrilov

Based in NYC, working globally. With 10 years of agency + in-house experience, I founded THE ENDS to work closer with founders and creatives. I drink too much espresso, collect references like souvenirs, and always notice the kerning.

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Education

  • The University of Georgia (UGA) Bachelor of Science in Fashion Merchandising, College of Family and Consumer Science. 

    • Minor: Studio Art, Lamar Dodd School of Art. 

    • Magna Cum Laude

    • Presidential Scholar

    • Dean’s List

Experience

  • January 2025 – Present: Complex
    Creative Lead. Building culturally relevant campaign platforms from insight through execution. I concept and art-direct pitch decks, branded content systems, and experiences that connect client objectives with a distinct cultural point of view.​ Generated $18M+ in revenue.

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  • January 2023 – December 2024:  Sage Hospitality Group
    Social Media Art Director. Led editorial-first creative across luxury hospitality, shaping photography, video, social, and brand storytelling. The work increased impressions by 18.7%, clicks by 48%, audience growth by 92.2%, and video views by 52.8%. YoY.

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  • March – December 2022: Meltwater
    Media Intelligence Consultant. Used audience behavior, competitive intelligence, and tracked online conversations to help brands uncover whitespace and sharpen their communications.​

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  • June 2021 – March 2022: Icebox Diamonds & Watches
    Social Media Manager. Created fast-moving luxury content at the intersection of celebrity, culture, and commerce for an audience of more than 10 million. The work generated millions of views and earned coverage from The New York Times.​

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  • January 2020 – June 2021: The Terminal Presents
    Brand & Creative Strategist. Developed integrated narratives across brand strategy, PR, social, and experiential for hospitality, wellness, and luxury clients, including Paris Fashion Week and international destination launches.​

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  • June– ​August 2019: 160over90 / Endeavor
    Creative Intern. Contributed to the concept, branding, typography, and spatial identity for brands. Favorite project included spearheading a Travis Scott x Anheuser-Busch block party activation.​

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  • June 2016 – August 2018: Goldfinger Creative Services
    Art Director. Cut my teeth on visual identities spanning music, culture, and entertainment alongside the creative director behind iconic artwork for Outkast and many others. My work extended across album packaging, branding, galleries, museums, and private collections.

Project Inquiry

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